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Diversity in Jewellery: Representation, Equity, and the Evolving Industry

Diversity in Jewellery: Representation, Equity, and the Evolving Industry

How the fine jewellery trade is reckoning with historical exclusions and building more equitable structures

Cross-cutting essaysView in dictionary · 2,050 words

Diversity in jewellery refers to the broad, ongoing effort within the fine jewellery industry — encompassing design, manufacturing, retail, gemstone sourcing, and executive leadership — to increase representation across gender, ethnicity, cultural background, and socioeconomic origin. The conversation is neither new nor peripheral: the trade's supply chain has always drawn labour and raw materials disproportionately from communities in the Global South, while creative and commercial power has historically concentrated in a narrow demographic at the industry's metropolitan centres. What has changed in the early twenty-first century is the degree to which that asymmetry is being named, measured, and — with varying degrees of urgency — addressed.

Historical Context: Who Has Made Jewellery, and Who Has Profited

The fine jewellery industry is built on a paradox of proximity and distance. The miners who extract rubies in Mogok, sapphires in Ratnapura, or diamonds in the Marange fields of Zimbabwe are overwhelmingly from communities that see little of the finished product's value. The cutters and polishers of Surat, Jaipur, and Idar-Oberstein are largely from working-class or artisanal backgrounds in the developing world. Yet the maisons whose names appear on the finished pieces — and whose creative directors and chief executives are profiled in the international press — have historically been dominated by European, and more specifically French, Swiss, and British, leadership.

This is not incidental. Colonial-era trade structures funnelled raw materials outward and concentrated finishing, branding, and retail margins inward. The diamond pipeline that runs from sub-Saharan African mines through Antwerp and Tel Aviv cutting centres to Bond Street and Fifth Avenue boutiques reflects a geography of value that was deliberately constructed over more than a century. Understanding diversity in jewellery requires understanding that the industry's present inequities are, in large part, structural inheritances rather than accidents.

Within Western markets, the picture has been similarly constrained. Women have long constituted the majority of jewellery consumers and a significant share of bench jewellers and retail staff, yet executive and creative-director roles have skewed male. Designers from Black, Indigenous, and other minority ethnic backgrounds have historically found limited access to the capital, editorial coverage, and trade-fair platforms that accelerate careers in fine jewellery.

The Contemporary Reckoning: Data and Documentation

The period following 2015, and particularly the years after 2020, saw a marked intensification of public discourse around diversity in the luxury and fine jewellery sectors. Business of Fashion and its dedicated luxury and jewellery coverage documented persistent representation gaps at the creative-director and chief-executive levels of major maisons, noting that appointments of women and people of colour to these roles remained exceptional rather than routine. The publication's annual analyses of fashion and luxury leadership drew attention to the structural barriers — including access to financing, mentorship networks, and press relationships — that shape who reaches senior positions.

The Responsible Jewellery Council (RJC), whose certification programme covers human rights, labour practices, environmental impact, and business ethics across the jewellery supply chain, has increasingly incorporated social equity considerations into its standards. The RJC's Code of Practices addresses non-discrimination and fair labour conditions, providing a framework — however imperfect in enforcement — for holding member companies accountable to baseline equity standards. As of the mid-2020s, the RJC counted over 1,500 member companies, giving its standards meaningful reach across the industry.

The Jewelers' Vigilance Committee (JVC), the United States jewellery industry's legal compliance organisation, has engaged with diversity through educational programming and, in partnership with other trade bodies, mentorship initiatives aimed at supporting designers and entrepreneurs from underrepresented communities. The JVC's work sits alongside that of organisations such as the Jewelers of America, which has similarly acknowledged the need for structural change in who is supported and elevated within the American trade.

Gender and the Jewellery Industry

Gender representation in fine jewellery is a layered subject. At the level of bench jewellery — the craft of fabricating and setting pieces — women have historically been present in significant numbers in many cultures, though often in lower-paid or less-recognised roles. In the Indian jewellery manufacturing sector, for instance, women perform much of the intricate filigree and stone-setting work, frequently as home-based piece-workers without formal employment protections.

At the level of independent design, women have been well represented for decades, and a number of the most critically acclaimed independent jewellery designers working today are women. However, the transition from independent designer to the leadership of a major maison or luxury conglomerate brand has remained difficult. The appointment of women to creative-director roles at heritage houses — while more common than it was a generation ago — continues to be treated as notable rather than unremarkable, which itself signals the degree to which male leadership has been the default expectation.

The question of pay equity across the jewellery industry's workforce is less well documented than in some other sectors, partly because much manufacturing employment is informal or located in jurisdictions with limited reporting requirements. Where data exists — principally in the United Kingdom, United States, and European Union — gender pay gaps in retail jewellery broadly mirror those in luxury retail more generally.

Race, Ethnicity, and Access to the Fine Jewellery Trade

The experiences of Black, Indigenous, and other minority ethnic designers and entrepreneurs in fine jewellery have received growing documentation. In the United States, the Black in Jewelry Coalition, founded in 2020, emerged specifically to address the underrepresentation of Black professionals across the jewellery industry — from design and gemology to retail and media. The coalition's work has included mentorship, education, and advocacy for greater visibility at trade fairs such as the JCK Las Vegas show.

Access to gemological education has been identified as one structural lever. The Gemological Institute of America (GIA) and other educational bodies have introduced scholarship programmes aimed at reducing financial barriers for students from underrepresented communities. Gemological credentials — the GIA's Graduate Gemologist diploma being the most widely recognised — function as important signals of professional credibility, and unequal access to such credentials reproduces inequality downstream.

At the level of trade-fair participation, the cost of exhibiting at major international venues — Baselworld (now largely superseded by Watches and Wonders for watchmaking), the Couture show in Las Vegas, Vicenzaoro, and the Hong Kong Jewellery and Gem Fair — has historically been prohibitive for small independent designers, who are disproportionately from minority ethnic backgrounds. Some shows have introduced supported or subsidised sections for emerging designers, though critics have noted that these arrangements can inadvertently ghettoise minority designers rather than integrating them into the main fair.

Indigenous jewellery traditions present a distinct set of equity questions. Navajo, Zuni, and Hopi silversmithing traditions in the American Southwest, for instance, have been subject to extensive copying and misrepresentation by non-Indigenous makers. The Indian Arts and Crafts Act of 1990 in the United States provides some legal protection against fraudulent marketing of non-Indigenous work as Native American, but enforcement remains inconsistent. Similar dynamics affect Indigenous jewellery traditions in Australia, Canada, and Latin America, where the aesthetic vocabularies of Indigenous communities are frequently appropriated without attribution, compensation, or acknowledgement.

Supply Chain Equity and the Artisanal Mining Sector

Any serious discussion of diversity in jewellery must engage with the artisanal and small-scale mining (ASM) sector, which supplies a significant proportion of the world's coloured gemstones and a meaningful share of its gold. The ASM sector employs an estimated 40 million people globally, the majority of them in sub-Saharan Africa, South and Southeast Asia, and Latin America. These workers are overwhelmingly from marginalised communities — often ethnic minorities within their own national contexts — and operate with limited legal protection, minimal access to finance, and little bargaining power in the supply chain.

Initiatives such as the Fairmined certification (administered by the Alliance for Responsible Mining) and the Fairtrade Gold standard have attempted to create premium-price pathways that return greater value to artisanal miners. In the coloured gemstone sector, organisations including the Sustainable Gemstones Initiative and various mine-to-market traceability programmes have sought to document provenance and ensure that a greater share of value accrues to source communities. These programmes remain small relative to the overall market, but they represent a structural intervention in the supply chain's equity architecture.

The question of who controls gemstone cutting and polishing is also relevant. The shift of cutting work from European centres to lower-wage Asian centres over the latter twentieth century reduced costs for the trade but did not necessarily improve conditions for cutters. Jaipur's cutting industry, for instance, has been documented as employing child labour and operating in conditions of significant occupational health risk, including silicosis from gem-dust inhalation. Addressing diversity and equity in jewellery therefore requires attention to these labour conditions, not only to the demographic composition of design studios and boardrooms.

Major Maisons and Diversity Commitments

The large luxury conglomerates — LVMH, Richemont, and Kering, whose jewellery holdings include Bulgari, Cartier, Van Cleef and Arpels, Boucheron, and Pomellato, among others — have each made public commitments to diversity and inclusion as part of broader corporate social responsibility frameworks. LVMH's EllesVMH programme, for instance, has focused on gender parity in leadership, and the group has published gender representation data for its senior management. Richemont has similarly reported on gender metrics and has engaged with supply chain ethics through its participation in the RJC.

Critics have noted, however, that published commitments and actual structural change are not the same thing, and that diversity reporting in the luxury sector often focuses on gender at the expense of race and ethnicity, and on head-office demographics at the expense of supply chain conditions. The degree to which diversity commitments translate into changed hiring practices, changed supplier relationships, and changed editorial and marketing representation is difficult to assess from outside these organisations, and independent auditing of diversity claims remains limited.

Editorial Representation and the Role of Media

Jewellery media — including specialist publications such as Rapaport Magazine, JCK, Centurion, and the jewellery coverage of broader luxury titles — plays a significant role in determining whose work is seen, whose stories are told, and whose aesthetic is treated as the standard. Historically, editorial coverage of fine jewellery has centred European heritage maisons and, within the independent sector, designers who fit a particular profile of Western art-school training and metropolitan gallery representation.

The expansion of digital media and social platforms has partially disrupted this dynamic, enabling designers from a wider range of backgrounds to build audiences and reputations outside the traditional editorial gatekeeping structure. Instagram and, more recently, other visual platforms have been credited with accelerating the careers of several designers from underrepresented communities who might otherwise have struggled to achieve visibility. This democratisation is real, though it coexists with the continued concentration of high-value editorial and auction-house coverage in a relatively narrow set of hands.

Structural Reform: What Is Being Asked For

Advocates for greater equity in the fine jewellery industry have identified several structural interventions as priorities:

  • Transparent reporting on the demographic composition of design, creative, and executive teams at major companies, disaggregated by race and ethnicity as well as gender.
  • Accessible, funded gemological education and professional development for students from underrepresented communities.
  • Subsidised or supported participation for independent designers from minority backgrounds at major trade fairs, integrated into main programming rather than segregated into separate sections.
  • Supply chain transparency and traceability that documents conditions for artisanal miners and cutters, with enforceable standards rather than voluntary commitments.
  • Recognition of and legal protection for Indigenous jewellery traditions, with mechanisms for attribution and compensation where those traditions are referenced or adapted.
  • Mentorship and financing programmes that address the capital access gap faced by designers and entrepreneurs from lower-income and minority backgrounds.

None of these interventions is straightforward to implement, and the jewellery industry's highly fragmented structure — ranging from sole-trader bench jewellers to multinational luxury conglomerates — makes industry-wide standards difficult to enforce. Nevertheless, the direction of travel is clear: the trade is under increasing pressure, from consumers, from its own workforce, and from the broader cultural moment, to account for and address the inequities built into its history and its present.

Conclusion: A Trade Examining Itself

Diversity in jewellery is not a peripheral concern or a passing trend. It is a reckoning with the full human geography of an industry that spans some of the world's most marginalised communities at one end of its supply chain and some of its most powerful luxury brands at the other. The gemstones that pass through this chain — mined in Myanmar, cut in India, set in Paris, sold in New York — carry with them the labour and the histories of many communities whose relationship to the finished object is rarely acknowledged in the boutique or the auction room.

The industry's engagement with diversity is uneven, and in many respects still nascent. But the documentation is accumulating, the advocacy organisations are established, and the expectation of transparency is growing. For a trade whose entire proposition rests on the idea that objects can carry meaning and value beyond their material components, the question of whose labour, whose culture, and whose creativity is acknowledged in that meaning is not a minor one.

Further Reading