Egyptomania: Pharaonic Fever and the Jewellery of the 1920s
Egyptomania: Pharaonic Fever and the Jewellery of the 1920s
How the discovery of Tutankhamun's tomb transformed the decorative arts of the Art Deco era
Egyptomania denotes the wave of popular and artistic fascination with ancient Egyptian culture that swept Europe and North America following Howard Carter's discovery of the intact tomb of Tutankhamun in the Valley of the Kings on 4 November 1922. While periodic revivals of Egyptian imagery had punctuated Western decorative arts since the Napoleonic campaigns of the late eighteenth century, the 1922 discovery was categorically different in scale and immediacy. The global press transmitted photographs of gilded shrines, lapis-inlaid canopic jars, and jewelled pectorals to mass readerships within days, and the jewellery trade responded with a speed and creative intensity that has no precise parallel in the history of design. The resulting body of work — produced roughly between 1923 and the mid-1930s — represents one of the most coherent and gemologically distinctive episodes in twentieth-century jewellery history, distinguished by a specific palette of coloured stones, a repertoire of ancient motifs recast in the geometric language of Art Deco, and the involvement of virtually every major Parisian maison of the period.
Historical Context: A Long Prelude
Egyptomania did not begin in 1922. Napoleon's Egyptian campaign of 1798–1801, accompanied by a corps of savants who produced the monumental Description de l'Égypte, had already introduced sphinxes, obelisks, and lotus columns into the vocabulary of Empire-style furniture and jewellery. The opening of the Suez Canal in 1869 and the subsequent expansion of European archaeological activity in Egypt sustained a lower-level fascination throughout the Victorian and Edwardian periods. Scarab amulets were fashionable in the 1880s and 1890s; genuine ancient scarabs, mounted in gold, were sold by dealers in Cairo and London alike. The discovery of the tomb of Amenhotep II in 1898 and various Theban caches in the early twentieth century kept Egyptological subjects in the cultural press. What the Tutankhamun discovery provided was something qualitatively different: a virtually complete royal burial, unopened for more than three thousand years, filled with objects of extraordinary artistic refinement whose colour, symbolism, and craftsmanship mapped almost perfectly onto the aesthetic preoccupations of Art Deco designers already working with bold geometry, strong colour contrasts, and exotic cultural references.
The Tutankhamun Effect: 1922 and Its Immediate Aftermath
Carter's formal opening of the burial chamber on 17 February 1923, attended by officials and journalists, was a media event of the first order. Illustrated newspapers across Europe and America ran detailed accounts and photographs of the treasures as they were catalogued and conserved over the following decade. The golden death mask, the inlaid throne, the pectoral jewels set with lapis lazuli, carnelian, turquoise, and faience — all became common visual currency. Jewellers, textile designers, architects, and film-makers absorbed these images simultaneously, producing a cultural moment in which Egyptian motifs appeared across an extraordinary range of applied arts within months of the discovery.
The jewellery trade was particularly swift. Cartier, which had already incorporated Egyptian-influenced elements into some pre-war pieces, moved rapidly to develop a coherent Egyptian vocabulary suited to the Art Deco aesthetic the house was then refining. Van Cleef & Arpels, Boucheron, Lacloche Frères, and a host of smaller Parisian ateliers followed. In London, houses including Asprey produced Egyptian-themed pieces for a clientele gripped by the same enthusiasm. In the United States, the craze was equally pronounced, with Tiffany & Co. and numerous American manufacturers producing Egyptian-inspired jewellery at a range of price points, from platinum-and-diamond pieces for the wealthy to mass-market novelties in base metal and paste.
The Gemological Palette
The stones associated with Egyptomania jewellery are among its most immediately recognisable features, and their selection was anything but arbitrary. Jewellers drew directly on the colour palette visible in the Tutankhamun treasures and in the broader tradition of ancient Egyptian decorative art: the deep blue of lapis lazuli, the turquoise green of turquoise and faience, the warm orange-red of carnelian, and the vivid yellow of gold. These four colours — blue, green, red-orange, and gold — became the chromatic signature of the style.
- Lapis lazuli was used both as carved elements (scarabs, plaques, hieroglyphic tablets) and as calibré-cut stones set in geometric patterns. The finest material came from the Sar-e-Sang mines in Afghanistan's Badakhshan province, the same source that had supplied ancient Egyptian craftsmen. Cartier in particular used lapis extensively in its Egyptian-period pieces, often combining it with black enamel and diamonds to create the stark tonal contrasts characteristic of Art Deco.
- Turquoise appeared in both Persian and American material, the latter from mines in Arizona and New Mexico that had been supplying the European market since the late nineteenth century. Its blue-green hue evoked both the faience inlays of ancient Egyptian jewellery and the sky-blue of the Nile sky, and it was frequently carved into scarab forms or set as flat calibré pieces.
- Carnelian, the warm orange-red chalcedony variety, was carved into scarabs, lotus buds, and hieroglyphic elements. Some pieces incorporated genuine ancient Egyptian carnelian scarabs, remounted in modern platinum or gold settings — a practice that blurred the boundary between archaeological artefact and contemporary jewel in a manner that would raise significant ethical questions by later standards.
- Coral served as a red substitute or complement to carnelian, particularly in pieces where a deeper, more saturated red was desired. Mediterranean red coral (Corallium rubrum) was at the height of its fashionability during the 1920s, and its use in Egyptian-revival pieces reinforced the warm-toned palette.
- Emerald appeared in the more luxurious pieces, evoking the green of Egyptian faience and the papyrus plant. Cartier's Egyptian-inspired bracelets and brooches of the 1923–1925 period frequently combined emerald with lapis and onyx in geometric compositions of considerable sophistication.
- Onyx and black enamel provided the dark ground against which coloured stones and gold were set to maximum effect, and were used to render hieroglyphic outlines, the striped nemes headdress of pharaonic figures, and the bodies of scarab beetles.
- Faience and enamel — while not gemstones in the strict sense — were essential to the palette. Plique-à-jour and champlevé enamel in turquoise, cobalt blue, and red allowed jewellers to achieve the flat, saturated colour fields of ancient Egyptian inlay work within the technical vocabulary of twentieth-century goldsmithing.
Motifs and Their Sources
The iconographic repertoire of Egyptomania jewellery was drawn from a relatively consistent set of ancient Egyptian symbols, filtered through the geometric sensibility of Art Deco design. The most frequently encountered motifs include the following.
- The scarab (Scarabaeus sacer), symbol of the sun god Khepri and of regeneration, was the single most ubiquitous motif. It appeared as carved stone (lapis, turquoise, carnelian, malachite), as enamel, as cast gold, and as the central element of brooches, bracelets, necklaces, and rings. The scarab's rounded, segmented form translated well into the three-dimensional, sculptural quality that Art Deco jewellery favoured.
- The lotus flower, symbol of creation and rebirth, was rendered both naturalistically and in highly abstracted geometric form. Its petals provided a ready-made vocabulary of radiating, symmetrical shapes compatible with Art Deco's preference for fan and sunburst compositions.
- Hieroglyphs were used decoratively on bracelets, pendants, and cigarette cases, sometimes spelling out actual ancient Egyptian words or royal cartouches, sometimes arranged purely for visual effect without regard for textual meaning. The cartouche of Tutankhamun himself appeared on numerous pieces.
- The Eye of Horus (wedjat), the ankh (symbol of life), and the djed pillar (symbol of stability) appeared regularly, both as central motifs and as subsidiary decorative elements.
- Pharaonic heads, rendered in profile in the manner of ancient Egyptian relief carving, appeared on cameos, intaglios, and enamel plaques. The characteristic double crown, nemes headdress, and uraeus (cobra) were rendered with varying degrees of archaeological accuracy.
- The sphinx and the pyramid, already established in the earlier Egyptian Revival vocabulary, continued to appear, though they were less dominant in the specifically post-1922 phase than the more intimate, jewellery-scaled motifs drawn directly from the Tutankhamun treasures.
The Major Houses and Their Contributions
Cartier's engagement with Egyptian imagery in the 1920s was the most sustained and technically accomplished of any major maison. The house had employed an Egyptologist, Albert Dandrieu, to advise on iconographic accuracy, and its pieces of the period demonstrate a genuine effort to integrate authentic ancient Egyptian symbolism with the geometric rigour of Art Deco. Cartier's Egyptian-period bracelets — typically composed of articulated panels set with lapis, turquoise, carnelian, and emerald in platinum or gold, with enamel hieroglyphic or figural decoration — are among the most sought-after pieces of the style at auction. The house also produced a number of pieces incorporating genuine ancient Egyptian artefacts: carved lapis scarabs, faience amulets, and stone ushabtis remounted in modern settings.
Van Cleef & Arpels produced Egyptian-inspired pieces with a somewhat softer, more jewel-saturated character, favouring combinations of coloured stones over the stark black-and-colour contrasts preferred by Cartier. Boucheron's Egyptian pieces tended towards elaborate narrative compositions, with pharaonic figures and hieroglyphic friezes rendered in polychrome enamel on gold. Lacloche Frères, a house now less well known than its contemporaries but highly regarded in its time, produced Egyptian-themed vanity cases and powder compacts of exceptional enamel quality.
Beyond the Parisian maisons, the craze was reflected at every level of the market. In the United States, manufacturers in Providence, Rhode Island — the centre of American costume jewellery production — turned out scarab bracelets, lotus brooches, and pharaonic pendants in base metal, gilt, and semi-precious stones in enormous quantities. These pieces, while lacking the technical refinement of their Parisian counterparts, document the genuine popular reach of the phenomenon and are collected today as social history as much as jewellery.
The Role of Genuine Ancient Egyptian Material
A distinctive and historically complex aspect of Egyptomania jewellery is the incorporation of genuine ancient Egyptian artefacts into modern settings. The antiquities market of the 1920s operated under a legal and ethical framework radically different from that of the present day: Egyptian antiquities were freely exported under a partage system that divided finds between the Egyptian government and the excavating institutions, and a vigorous private market in smaller objects — scarabs, amulets, faience beads, ushabtis — supplied dealers in Cairo, Paris, and London. Jewellers purchased these objects and remounted them, creating pieces that were simultaneously ancient artefacts and modern jewels. Cartier was among the most active in this practice, and several pieces in major museum collections and private holdings combine ancient carved elements with 1920s platinum and diamond settings. The ethical implications of this practice — the decontextualisation of archaeological material, the loss of provenance information — are now widely recognised, and such pieces occupy an ambiguous position in the current market, where provenance documentation is increasingly required by major auction houses and dealers.
Decline and Legacy
The intensity of Egyptomania as a design force diminished through the late 1920s and had largely subsided by the mid-1930s. Several factors contributed to this decline. The Art Deco aesthetic itself was evolving, moving in the early 1930s towards the streamlined, machine-age forms of what is sometimes called the Modernist or late Deco phase, in which Egyptian ornament had no natural place. The global economic crisis following the Wall Street Crash of 1929 reduced demand for luxury jewellery across all categories. And the sheer ubiquity of Egyptian motifs — their appearance at every price point from platinum bracelets to Woolworth's novelties — inevitably diluted their fashionable cachet.
The legacy of Egyptomania in jewellery history is nonetheless substantial. The episode demonstrated the capacity of the jewellery trade to respond with speed and creative intelligence to a cultural event of global significance. It produced a body of work — particularly at the level of the major Parisian maisons — of genuine artistic distinction, in which the formal vocabulary of ancient Egypt was not merely copied but genuinely synthesised with the geometric and chromatic language of Art Deco. The gemological palette it established — lapis, turquoise, carnelian, coral, emerald, and onyx, combined with black enamel and gold or platinum — remains immediately recognisable and continues to inform jewellery design when Egyptian themes are revisited. Major pieces from the Egyptomania period appear regularly at auction at Christie's, Sotheby's, and Bonhams, where they command prices reflecting both their historical significance and the quality of their stones and craftsmanship. Museum collections at the Victoria and Albert Museum in London, the Musée des Arts Décoratifs in Paris, and the Metropolitan Museum of Art in New York hold representative examples that document the full range of the style from its most luxurious expressions to its popular manifestations.
Collecting and Authentication Considerations
For collectors and gemmologists, Egyptomania jewellery presents several specific considerations. Pieces incorporating genuine ancient Egyptian carved stones require careful assessment: ancient carnelian and lapis scarabs can be distinguished from modern reproductions by surface wear patterns, tool marks consistent with ancient lapidary techniques, and, in some cases, thermoluminescence or other scientific dating methods. The enamel work on major pieces should be examined for consistency with known 1920s techniques; later reproductions exist. Hallmarks and maker's marks are important for attribution to specific maisons, though some pieces were made by independent ateliers and sold through retailers without maker's marks. Provenance documentation, where available, adds significantly to both scholarly and market value. The incorporation of genuine ancient artefacts raises questions of legal title that prospective purchasers should address with specialist legal advice, particularly in light of the 1970 UNESCO Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, which is used as a benchmark by major auction houses and many institutional buyers.