INSTORE Magazine is a North American trade publication serving independent retail jewellers. Published since the early 2000s, it focuses on operational, marketing, merchandising and management subjects rather than gemmological or wholesale-trade content, and is read primarily by store owners and managers in the United States and Canada.

The magazine carries regular features on case design, sales coaching, social-media practice, point-of-sale technology, supplier-relationship management, custom-jewellery workflows, and the broader business challenges facing single-store and small-chain retail. It runs an annual Big Survey of independent retailers covering revenue, margins, payroll, marketing spend and other operating metrics, which is one of the few public sources of comparative data for the segment.

INSTORE shares its editorial sphere with publications such as JCK, National Jeweler, Jewelers Circular Keystone, Jewellery Business in Canada, and the bench-focused Professional Jeweler. Its emphasis on the day-to-day operation of independent stores distinguishes it from the more diamond-and-coloured-stone-trade-oriented JCK and from gemmological journals such as Gems & Gemology and the Journal of Gemmology.