Jared is an American jewellery retailer, branded in full as Jared The Galleria of Jewelry, and is one of the principal store concepts operated by Signet Jewelers Limited. Jared stores are off-mall, freestanding destination retailers focused on bridal, fine jewellery and watches, with a typical footprint significantly larger than that of mall-based jewellery retailers.

History and Position

Jared was launched by Sterling Jewelers in 1993 as a new format intended to capture customers seeking a wider selection and a higher price point than was typical of mall-based jewellery retail in the United States. Sterling, the parent company at that time, expanded into the broader Signet Jewelers group through acquisition. Jared has remained in continuous operation since its launch and now operates around 200 stores across the United States.

Format

The Jared format emphasises destination retail. Stores are typically freestanding buildings with parking, sized to permit a significantly broader inventory and on-site jewellery services including an in-store jewellery design and repair workshop in many locations. The brand carries diamond bridal jewellery, fashion fine jewellery, coloured-stone jewellery and a substantial luxury watch programme, including authorised dealerships for major Swiss brands at selected stores.

Position in Signet Jewelers

Jared sits within the Signet Jewelers portfolio alongside Kay Jewelers, Zales, James Allen, Blue Nile and several other store concepts and digital brands. Signet Jewelers is the largest specialty jewellery retailer in the United States by store count and revenue.