Magerit Mythology — The Signature Collection of the Madrid House
Magerit Mythology — The Signature Collection of the Madrid House
How a long-running themed line became central to Magerit's brand identity
The Mythology collection is the signature long-running themed line of Magerit, the Spanish high-jewellery house founded in Madrid in 1989. The collection draws on classical Greco-Roman mythology and on Spanish folkloric traditions to produce sculptural high-jewellery pieces — rings, earrings, pendants, brooches, and bracelets — featuring mythological creatures, allegorical figures, and symbolic motifs rendered in 18-carat gold and set with coloured gemstones and diamonds. The Mythology collection has been central to Magerit's international identity and continues to be expanded with new pieces in successive seasons.
Themes and motifs
The Mythology collection's subject matter spans the broader vocabulary of European mythological tradition, with particular attention to creatures and figures that lend themselves to sculptural three-dimensional rendering. Dragons appear repeatedly, as do phoenixes, serpents, lions, peacocks, and the various hybrid creatures of classical mythology. Allegorical figures — Justice, Victory, Fortune, and similar — appear in several pieces. Spanish folkloric subjects including the bull, traditional masks, and various regional symbols complement the broader European mythological themes.
The treatment of these subjects is consistently three-dimensional rather than flat, with the figures rendered as sculptural elements that occupy real space in the finished piece. A Mythology collection ring may feature a fully modelled dragon coiled around the band, with articulated wings, head, and tail elements that move as the piece is worn. The technical execution required to produce these designs at scale is one of the house's signature capabilities and one of the elements that distinguishes the Mythology collection from more conventional figurative jewellery.
Materials and execution
The Mythology pieces are produced principally in 18-carat gold (yellow, white, and rose), with significant gemstone content. Sapphires, emeralds, and rubies feature prominently as both centre stones and as accent elements, with tsavorite garnet, tanzanite, and a wide range of fancy-colour material also appearing across the collection. Diamonds typically appear in supporting roles — as pavé, as accent stones, and occasionally as centre stones in more abstract Mythology pieces — rather than as the primary visual element.
Setting techniques include traditional bezel and prong work for centre stones, pavé and micro-pavé for textured surfaces, and various invisible-set and channel-set executions for specific design elements. The figurative metalwork is executed through a combination of lost-wax casting from CAD-designed models and hand-finishing work that adds the surface character and detail that distinguish the finished pieces.
Position in the Magerit catalogue
The Mythology collection sits at the high end of the Magerit catalogue, with pieces ranging from substantial standalone designs through to extensive parures (matching sets of multiple pieces) commissioned for high-jewellery clientele. Pricing reflects the technical complexity, gemstone content, and design ambition — pieces in the collection range from the tens of thousands of dollars to substantially higher figures for the most ambitious work.
The collection is presented at major international jewellery exhibitions including JCK Las Vegas, Couture Las Vegas, and various European events. New Mythology pieces are introduced regularly, with the collection continuing to expand its subject matter and technical executions over its long run since the house's early years.
Press and exhibition
Mythology collection pieces have been featured in international jewellery press coverage, museum exhibitions of contemporary Spanish design, and in editorial fashion contexts. The collection has been cited as an example of how independent high-jewellery houses can build distinctive brand identity through long-running themed lines that develop a consistent visual language over many years.
Comparison with other narrative collections
The Mythology collection sits within a broader contemporary tradition of narrative-themed high-jewellery collections by independent and conglomerate-owned houses. Boucheron's Animaux collection, Van Cleef & Arpels' nature-themed lines, and Lydia Courteille's storytelling collections all operate within the same broad design framework — using a unifying theme to provide narrative coherence across multiple pieces and to recruit collectors interested in design narrative as well as gem and metal value.
Within this tradition, the Mythology collection is distinguished by its specifically Spanish cultural reference base, its sustained commitment to a single thematic anchor over many years, and its consistent commitment to articulated three-dimensional execution. The collection's longevity — running continuously since the house's earlier years — is unusual; many competing themed collections have shorter lifespans and are reframed or replaced as designer-house creative direction shifts.
Wearability and presentation
The sculptural three-dimensional character of Mythology pieces creates specific wearability considerations. Rings with raised dragon or serpent elements can interfere with adjacent fingers and with everyday hand activities, and the pieces are typically purchased for special-occasion rather than daily wear. Pendants and brooches handle the sculptural dimension more readily, and the bracelets in the collection use articulation to maintain wearability despite their substantial three-dimensional form.
The collection is supported by Magerit's bespoke service, which can adapt Mythology designs to specific client preferences — adjusting gemstone selection, scale, or articulation to suit the buyer's intended use. Bespoke commissions on Mythology themes form a significant part of the high-jewellery business, with the published catalogue functioning partly as a design vocabulary that clients customise rather than a fixed product line.
In the trade
The Mythology collection's commercial significance for Magerit lies in its role as the primary expression of the house's design identity. Buyers attracted to Mythology pieces are typically design-conscious collectors who value figurative and narrative high-jewellery, and the collection serves as the recruitment vehicle for new clients into the broader Magerit catalogue. For the wider high-jewellery trade, the success of the Mythology collection demonstrates the durable commercial viability of figurative and narrative jewellery as a category alongside more abstract contemporary work.