National Jeweler — A US Trade Publication of Record
National Jeweler — A US Trade Publication of Record
The American jewellery industry's news magazine, founded 1906 and now a digital trade title
National Jeweler is a United States trade publication that has covered the American jewellery industry continuously since 1906. The title sits within the small group of US trade titles — alongside JCK and INSTORE — that retailers, manufacturers, and suppliers consult for industry news, market analysis, and reporting on regulatory and trade developments. National Jeweler is owned today by Jewelers of America, the trade association, having been acquired from a series of earlier owners. The publication's offices are in New York and its readership is principally the US retail and supply trade.
What the title covers
The publication's editorial scope spans coloured gemstones, diamonds (natural and laboratory-grown), pearls, precious metals, watches, and the broader retail and design landscape. Coverage includes the major US trade shows — the JCK Las Vegas show, the AGTA Tucson shows, JA New York, and the regional Centurion and Couture events — together with international shows including Vicenzaoro, Inhorgenta, and the Hong Kong Jewellery & Gem Fair. Auction reporting from Sotheby's, Christie's, Bonhams, and Phillips is a regular feature, as is reporting on the FTC's enforcement of the Stamping Act and the Jewelry Guides.
Editorial position
National Jeweler operates as a news title rather than a buying guide or directory. Reporting is generally factual and trade-focused rather than consumer-facing, and the title carries longer-form interviews with industry figures, market analysis, and reporting on retail performance metrics drawn from US Census data and industry surveys. Editor positions over the past two decades have included Whitney Sielaff, Hannah Connorton, and Michelle Graff, with Graff serving as editor-in-chief through much of the 2010s and 2020s.
The trade's use of the title
For the US trade, National Jeweler's primary value is its weekly newsletter and its sustained coverage of regulatory developments — FTC actions, customs and import policy, the Kimberley Process, conflict-mineral disclosure under Dodd-Frank Section 1502, and state-level pricing and marketing rules. The title's coverage of the laboratory-grown diamond market, the pricing and supply movements at De Beers and Alrosa, and the periodic shifts in the Polish, Indian, and Chinese cutting industries provide the kind of granular trade detail that consumer titles do not carry. Publishers including JCK, INSTORE, Rapaport, and the auction-house catalogues round out a US trade reader's regular intake.